Brand

Over time, the group’s sensitivity to the market prompted it to develop various brands, highly specialised in the production of shirts at different price points. the different labels express both the group’s ability to embrace time-honoured manufacturing traditions and to create and develop new brands. the garments from the various lines are produced in manufacturing facilities owned by the group – in bergamo (italy), timisoara (romania) and Cairo (egypt) – also allowing the company to interpret the commercial needs of different types of retailers.